Communication plays an important role when we speak of practising equality and unbiased behaviour. When people from one cultural background or community communicate across different cultures, it is known as cross-cultural communication. Such communication is slightly different from what you normally communicate with people of the same cultural background. It requires great patience and consideration of other person’s background and feelings.
Effective cross-cultural communication can only exist if a person is sensitive towards different cultural backgrounds. In our daily life, it is often required to communicate with people of various beliefs. Thus, it becomes essential to communicate effectively to understand others and make oneself understandable.
Effective cross-cultural communication minimises the chances of misunderstanding and helps building better interpersonal relationships. The more a company engages in cross-cultural communication, the more it is capable of strengthening the employees’ feelings of bonding and belonging. Also, cross-cultural communication can make situations or tasks more manageable, removes societal differences and keeps one safe from miscommunication.
Especially in corporate cultures, it has become very significant whenever teamwork is required.